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Mott's Healthy Harvest & IHRSA Work Out Major Spring Promotion
Stamford, CT – April 07, 2003
Mott's and the International Health, Racquet & Sportsclub Association (IHRSA) will unveil an exciting national promotion this spring, combining Mott's Healthy Harvest Apple Sauce and over 1,200 IHRSA clubs coast-to-coast. Healthy Harvest for a Healthier You is designed to raise awareness of a healthy lifestyle by providing incentives for consumers to purchase Mott's Healthy Harvest, an unsweetened apple sauce, with no added sugar.
Consumers will receive a free, 15-day guest membership at a participating IHRSA health club when they bring three proofs of purchase from any Healthy Harvest 6-pack to the participating club nearest them. The offer will be communicated via on-package design and shelf talkers in top grocery accounts during the month of May, which is national fitness month. The offer is good through the end of 2003. Consumers can find participating health clubs at www.ihrsa.org/motts.
Healthy Harvest for a Healthier You will also be supported through print ads in the June issues of Shape and Men's Fitness.
Consumers will also have an opportunity to win fitness-related prizes including a grand prize of an all expenses paid four night trip for two to Canyon Ranch Resort and Spa in Tuscon, an Arc Trainer, a treadmill and a stationary bicycle all by Cybex.
"This is as exciting a program as we've done in a long, long time," said Chuck Leve, IHRSA's Director of Business Development. "It's good for the consumers, the clubs, the club members, and Mott's. Everybody wins."
"We were looking for a vehicle that worked well with Healthy Harvest's positioning as a healthy snack treat," said Angeline Mentor-Santana, associate product manager-Mott's Healthy Harvest.
"The partnership with IHRSA fit perfectly as its members are all interested in maintaining a healthy lifestyle."
The fitness equipment sweepstakes and most of the program implementation will be handled by Marketing Expressions, Inc. (MEI) the Des Plaines, IL-based marketing/ promotion agency, for IHRSA, along with Ryan Partnership, Mott's promotions agency.
Mott's Inc., a subsidiary of London-based Cadbury Schweppes plc (NYSE: CSG), is headquartered in Stamford, Conn. Mott's is the nation's leading producer of branded apple sauce and apple juice. Other well-known products made by Mott's include Mott's Fruitsations, Hawaiian Punch fruit drinks, Yoo-Hoo Chocolate Drink, Clamato, Mauna La'i tropical juice drinks, Grandma's Molasses, the number one brand of molasses in America, Holland House and Mr & Mrs T, the top selling cocktail mixers in the United States, the IBC and Crush soft drink brands, Rose's, the nation's leading brand of lime juice and grenadine, and the ReaLemon and ReaLime brands. More information about Mott's can be found on its Web site, www.motts.com.
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