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Mott's for Tots Introduces Its Juice Drink With 40% Less Sugar Than Regular Apple Juice in a Convenient New 64-Ounce Bottle
Mott's for Tots in New Multi-Serve Package is Now Even Easier to Enjoy at Home
PLANO, Texas – March 31, 2008
Mott's for Tots, the delicious blend of fruit juice and purified water that contains 40 percent less sugar than regular apple juice, is now available in a convenient new 64-ounce bottle. Mott's for Tots, which is also available in single serve juice boxes, has 100 percent of the daily recommendation of vitamin C and contains no artificial sweeteners, making it a delicious and nutritious alternative to other beverage options.
"Mott's for Tots' new 64-ounce bottle is a convenient way for parents to serve great tasting Mott's for Tots at home," said Allison Methvin, director of marketing for Mott's.
"Kids will love the delicious flavors of Mott's for Tots, and moms will love that it's lower in sugar and still has 100% of the daily Vitamin C requirement."
Pediatrician-approved Mott's for Tots provides multi-tasking parents with a great tasting naturally flavored juice beverage made with real juice and purified water. The convenient new multi-serve package lets parents go from the fridge straight to the sippy cup with no messy spills as they try to mix in water on their own!
Mott's for Tots 64-ounce multi-serve is available in three flavors: Apple, Fruit Punch and Apple White Grape. It is available nationwide in retail stores at a suggested retail price of $2.79.
Empowering Moms
A recent study* showed that today's moms of children between the ages of one and six years old dilute their kids juice with water to reduce sugar, prevent illness and foster healthy habits among their kids. Mott's for Tots has 40 percent less sugar than regular juice, allowing moms to more easily control their children's sugar intake, limit calories and protect their teeth from cavities.
Juice as Part of a Healthy Diet
An 8-ounce serving of Mott's for Tots in the convenient 64-ounce multi-serve packaging Ð about the size of one sippy cup Ð is equivalent to one-half a serving of real fruit. A serving of Mott's for Tots every day is a delicious and nutritious way to incorporate fruit into a child's diet. The American Academy of Pediatrics (AAP) recommends 100 percent fruit juice for children as part of a healthy diet and states that only "excessive" juice consumption is associated with health concerns. According to the AAP, girls and boys between the ages of 1 and 6 can consume 4- to 6-ounces of fruit juice per day and those between the ages of 7 and 18 can drink 8- to 12-ounces.
* Smarty Pants Study, conducted March 2006
About Mott's
Mott's is the nation's leading producer of branded apple sauce and apple juice. Mott's for Tots contains a blend of fruit juice and purified water. Each juice box has 40 percent less sugar than regular apple juice, has 100 percent of the Daily Value of vitamin C and contains no artificial sweeteners. Mott's for Tots juice boxes are available in four flavors: Apple, Apple White Grape, Fruit Punch and Strawberry-Banana. Mott's for Tots 64-ounce multi-serve is available in three flavors: Apple, Fruit Punch and Apple White Grape. More information can be found at www.motts.com.
About Cadbury Schweppes Americas Beverages
Mott's is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7UP, Dr Pepper, Snapple, Mott's Apple Juice and Apple Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.brandspeoplelove.com
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